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You want to self-publish?
The Kindle store offers more than seven million individual titles. About a third have not sold a single copy. That’s right, more than two million books remain unread. Why? I’d speculate that a significant proportion were published by authors who believed they’d done all the hard work. They thought they could sit back and watch their creation find a readership all by itself. Whether you’re traditionally or self-published writing ‘THE END’ on your manuscript is only the beginning. I wonder how many authors give sufficient thought to marketing. I didn’t. Whatever way you publish marketing is key. Even traditional publishers will expect authors to take part in selling the product. Yes, I said product. Authors become very involved with their books. We have to; the wretched things would never get written if we didn’t. But if we want as many readers as possible to visit the worlds we invest so much creative energy into then we have to market. It’s an unavoidable evil.
My first novel, ‘Blood Libel’, won a prize at the 2020 Emirates Literature Festival and I’ll be self-publishing in early 2021. I never gave a moment’s thought to marketing until I’d finished the book and thought about pitching to agents. I’ve now done that both via email and in person. It’s scary but necessary. I’m only part way through my journey to publication, but my advice is:
Marketing: the only way you can change ‘writer’ into ‘successful author’.
Michael Lynes is a writer living in Dubai. You can follow his self-publication journey by visiting: www.michaellynes.com or Facebook.